Programs
Not in Our House
A Nationwide Initiative on Underage Drinking and Social Hosting
Not In Our House, a campaign developed in partnership with the International Institute for Alcohol Awareness (IIAA), The Century Council, funded by America’s leading distillers to fighting drink driving and underage drinking, and Scholastic, was launched in October 2006, in schools located in the nation’s state capitals.
The goal of Not In Our House is to prevent underage drinking in settings where adults are hosting parties and/or providing alcohol. The program is intended to inform adults of the civil and criminal liabilities and related humiliation related to social hosting and/or providing alcohol to underage youth.
The primary target audience for this program is parents of 9th and 10th grade students. Other audiences are adult influencers like school administrators, 9th and 10th grade teachers, coaches, and parent-teacher organization leaders as well as 9th and 10th grade students.
The rationale behind the selection of target audiences includes:
- Parents and other significant adults have considerable influence on youth
- 9th and 10th grade students are considered “low-man in the food chain” of status and position
- High social pressures from peers to drink to be cool
- There is a void in underage drinking prevention programs focused on 9th and 10th grade students and their parents
- 9th and 10th grade students are beginning to experience more independence from their parents (driver’s license, etc.)
- These youth want parents to start letting them go, but rather this is the time that parents need to be alert and engaged
Not In Our House materials have been distributed to 400 high schools (public, private, and parochial) in the 50 state capital cities as well as Washington, DC.
For additional information about Not In Our House, contact Mindy Hargis at MHargis@IIAAglobal.org.
Not in Our House Materials
For more information about Not In Our House, see the official site www.notnrhouse.org
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