The International Institute for Alcohol Awareness is committed to preventing the devastating consequences associated with alcohol abuse and underage drinking by:
Promoting common-sense and cost-effective policies to address these issues.
Establishing effective practices for communities to combat underage drinking and alcohol abuse.
Conducting public messaging campaigns to educate parents and policymakers concerning the harm associated with alcohol use by youth.
Establishing partnerships among industry, non-profit and parent organizations and communities to prevent underage drinking and alcohol abuse.
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The International Institute for Alcohol Awareness (IIAA), formerly a program of the Pacific Institute for Research and Evaluation (PIRE), is now a separate and independent organization working in collaboration with PIRE.